Jenny Walvoord

Digital Marketing Specialist · SEO & Google Ads Strategist · UX/UI Designer

About

Results-driven marketing professional with experience leading integrated campaigns across digital, print, and traditional channels. Skilled in strategy development, budget management, and cross-functional collaboration to drive brand growth and lead generation. Proficient in Google Ads, SEO, HubSpot, and content management systems, with a strong ability to translate data insights into actionable marketing strategies.

Experience

Integrated Marketing Specialist

The Third Estimate

June 2025 - Present

Promoted to lead integrated marketing campaigns across digital, print, and in-person channels, supporting brand awareness and lead generation.
Manage and optimize Google Ads campaigns with careful attention to budgeting and reconciliation to maximize ROl.
Create and manage content across blog, website, and social media channels, optimizing for SEO and user engagement.
Coordinate production of media collateral including print mailers, signage, and apparel, ensuring timely vendor delivery and accurate billing.
Develop email marketing and direct mail campaigns from planning through execution, with strong attention to tracking and reporting accuracy.

Digital Marketing Specialist

The Third Estimate

Nov. 2024 - June 2025

Act as liaison between cross-functional teams to align digital systems with evolving business requirements.
Lead website optimization, structural redesigns, and metadata updates that improved site performance and SEO.
Gather technical requirements and implement system enhancements across WordPress, Unbounce, and HubSpot.
Create performance dashboards using Google Analytics, Search Console, and Power BI.
Write technical documentation to support campaign deployment, conversion tracking, and CRM workflows.

IT Project Manager

CutterCroix

Jan. 2024 - Nov. 2024

Manage multiple technology projects from scoping through delivery, focusing on requirements analysis, testing, and implementation.
Built internal Power App solutions to automate leave requests, integrating across SharePoint and Power Automate.
Created user documentation and process flows to support team training and long-term scalability. Conducted data analysis and developed executive dashboards to track KPIs and support process optimization.
Worked daily in Microsoft Power Platform, Visual Studio, and SQL Server.

UX Designer & Digital Optimization Specialist

Sept. 2020 - Dec. 2023

Conducted stakeholder interviews and user testing to gather functional requirements for web experiences.
Created wireframes, interactive prototypes, and product documentation to guide development.
Collaborated and communicated with stakeholders, delivering iterative UX improvements aligned to business goals.
Applied A/B testing, usability metrics, and analytics tools to inform design decisions.

Director of Marketing

Holland Symphony Orchestra

Sept. 2014 - Aug. 2022

Championed organization's community visibility by 20% through the implementation of a comprehensive marketing plan.
Managed the organization's WordPress website by building effective pages, improving and maintaining SEO best-practices, increasing traffic and improving the user experience.
Analyzed audience demographics and engagement metrics to refine targeting strategies.
Devised and executed a content calendar for digital and print materials, overseeing 20+ marketing pieces per season.

Education

Certification in Full-Stack Software Development

Tech Elevator

Sept. 2023- Dec. 2023

Full-stack bootcamp designing software systems and solutions with 800+ hours of education and application

Certification in UX/UI Design

DesignLab

Sept. 2022 - Aug. 2023

Gained in-depth knowledge of the user experience design process; took part in regular group design critiques and worked 1-on-1 with industry professionals. Finished 3 comprehensive capstone projects.